Lowering Prices and Serving More of America with Fresh, High-Quality and Affordable Food

“Building on a similar track record in prior transactions, Kroger has committed to investing $500 million in price reductions for customers following the Albertsons merger. And unlike Amazon and Walmart who have increased their profit margins, Kroger has reduced its profit margins by 5% in the last 20 years, saving its customers billions.”

“There's just simply no evidence to suggest that Kroger buying Albertsons would raise prices to people. Kroger’s a better, more aggressive, more competitive pricer than Albertsons is; it would almost unquestionably be better for the people who are buying groceries at those stores.”

“I looked at all the ones that [Kroger] merged, and it's absolutely true: they brought down prices. I wonder whether it will matter to the FTC, but they actually did bring down prices... That's why I looked at this thing – I was trying to poke holes in it when Rodney was on. You couldn't. It’s unassailable. You do better when they merge.”

“Competition remains a driving force that historically enhances consumer benefit. The merger between Kroger and Albertsons could foster healthy competition, providing consumers with more choices and potentially driving improvements in pricing, service, and product offerings. Embracing this change aligns with the spirit of a free-market economy that has historically fueled innovation and improved consumer experiences.”

"Will the merger help consumer choice? It should. The new organization will be able to compete more effectively with the onslaught of online and warehouse competition. With C&S competing, prices and product selection should improve... The Kroger Albertsons merger may be the final chance to level the playing field to improve competition, create more choice and provide local jobs in the community."

"This deal could provide some food pricing relief for consumers, With Aldi, Lidl and other discount grocers coming in, this positions Kroger to drive the market forward."

“That’s why I believe this one… makes too much sense for the American people, which is what we really care about.”

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“[Lowering prices] is actually part of how Kroger competes… Kroger lowers prices to attract more customers, which allows them to make up sales on volume.”

"An argument can be made that a stronger combined company could possibly help reduce food inflation …  It would also mean greater competition for food manufacturers... This comes at a time when consumers are increasingly looking for value and trading into private brands to help reduce the strain of higher food prices."

"…allowing Kroger and Albertsons to merge will likely mean a more, not less, competitive market in the long run…Consumers deserve better when it’s a matter of putting food on the table."

"Specifically, we see opportunities for KR to help improve ACI’s business through better pricing, further improving loyalty/usage of data, and operating a bit more centralized without losing local advantages. And there are likely some ways that ACI can help KR as well, such as in fresh categories."

"… given KR’s more aggressive focus on price gaps, we would expect some level of future price investment."